Senior Manager, Digital Marketing

Who is Castor?

Do you want to join the hottest and fastest-growing tech company in the Clinical Research industry? We’re building a world-class marketing team that pushes B2B & SaaS marketing to a whole new level. Join us and help be a part of something that is changing the world!

Who is Castor?


Castor is a leading cloud-based clinical data platform working with some of the world’s largest pharmaceutical companies, medical device companies, biopharmas, and renowned academic institutes.

We simplify the clinical trial process, from recruitment to analysis, with user-friendly, patient-centric technology. Our mission is to bring medical research into the digital age. Why? Because medical research is still largely run using free-text, paper, and legacy technology.

Our self-service platform enables our users to run remote (decentralized), device-enabled, patient-centric trials. By helping our users capture high-quality data and making it machine-readable, we are fundamentally changing the flawed evidence-based medicine process.

How is Castor supporting the Coronavirus crisis?

Castor has joined the global fight against the Coronavirus by making our research data capture system available for free for all COVID-19 research projects. Castor is supporting more than 200 COVID-19 studies across the world, including the World Health Organization’s SOLIDARITY trial.

The Role

What you’ll do

As Senior Manager, Digital Marketing, you are responsible for managing and optimizing Castor’s paid media channels. You will create Search Engine Marketing (SEM), paid social, and content syndication programs that align with our product and segment strategies, and drive increased ROI from these outlets. You’ll do this by:

  • Be responsible for lead generation and align with sales to meet annual MQL/SAL targets

  • Manage paid media and digital tactics including Google Ads, Microsoft Ads, LinkedIn, Syndicated Content, etc.

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

  • Create audience targeting profiles and recommendations for engagement

  • Provide support to the Digital Marketing team in the execution of integrated campaigns

  • Optimize campaigns to continually improve outputs and adhere to industry best practices

  • Create monthly, quarterly, campaign-specific and as-needed measurement reports with in-depth analysis that will help drive future strategies

  • Form a robust retargeting strategy across paid media channels that nurtures prospects and targets key accounts

  • Develop and monitor campaign budgets to ensure media spend is optimized and on track

What you’ll bring

You’re confident in the e-clinical domain space and you have an extensive background on social media platforms. You are a good team player, and you are also able to work independently.


  • Experience in media planning and buying, lead generation, and acquisition strategies

  • Experience in running paid social campaigns on LinkedIn

  • Knowledge of building ABM strategies that drive activity with key accounts

  • Must be familiar with web content best practices, including SEO, HTML, and uploading content to a WordPress CMS

  • An extreme sense of ownership and self-starter.

  • A relentless drive for excellence and a winning attitude

What you’ll learn

It’s a crucial time for Castor. We’re on ‘full power mode’ and scaling up at an exponential rate. For you, the opportunities are endless:


  • Be involved in maximizing the impact of medical research and improving healthcare

  • To expand your skills as a B2B marketer by developing emerging B2B principles and processes in the eClinical Market.

  • Develop your expertise on the inner workings of clinical technology and the R&D market.


What you'll get

At Castor we truly live and breathe our core values, believing we can achieve anything with a healthy and happy team.' With this in mind, we offer the following benefits:

  • A flexible, office-based, and partly remote working opportunity

  • A competitive salary and a guaranteed 'happy holidays' bonus

  • Investing in our talent with a strong Employee Stock Option Plan

  • 30 days of PTO (including 8 national holidays and flexible sick days)

  • Interested in ‘lifelong learning’? You’ll love using our development and training budget

  • A 401K savings plan with competitive employer contributions

  • A great health benefit and insurances package

  • Flexible approach to working - nobody is tracking your time

  • A MacBook or Dell laptop, we’re a tech start-up after all ;)

  • Like to feel zen? You’ll love our company subscription to Calm for meditation and yoga



Want to know more? Check out the role profile for some further insights or apply now!


Castor continues to grow as an Equal Opportunities Employer. We strongly encourage applications from women, people of colour, and people from the LGBTQ(+) community. In your application, please feel free to share the pronouns you use (for example she/her/hers, he/him/his, they/them/theirs, etc).

Our Interview Process

Application
Application

Fill out a short application on our careers website.

Telephone Call
Telephone Call

If your application is successful, we’ll invite you to an intitial call with a member of our talent team.

Manager interview
Manager interview

Great news! You’re invited to meet the hiring team.

Interview Day
Interview Day

Now we’ve got even better acquanted, we’d like to invite you to a final stage interview day.

Offer
Offer

Congratulations! We’re making you a formal offer to join as our next Castorian!

Meet Your Future Colleagues

Silvia Frucci
Silvia Frucci
Senior Product Marketing Manager
TJ Waldie
TJ Waldie
Director, Digital Marketing
Douglas Weatherhead
Douglas Weatherhead
VP of Marketing at Castor